If you’ve followed the news recently you might have heard about Nike’s recent ad campaign where they used Colin Kaepernick as the face of their brand.
In short, this is genius.
Sure, Nike’s stock dropped 3% that day, but in a world where everything is becoming politicized, Nike made the right decision here by making a clear stance instead of staying on the fence.
Whether or not people agree with Kaepernick’s stance, it got the world talking. Republicans buy shoes too. So do Democrats. And Nike is on Fire right now. (Literally and figuratively; some who disagree with the campaign and literally burning Nike shoes!)
People look favorably on those that have great conviction. Mr. Kaepernick is someone who sacrificed it all to show his conviction, and that is something a brand can get behind, and more importantly, something people can get behind. So I don’t know about you but I might just need to pick up a new pair of Nikes
Whether or not this will eventually be the right decision in the long-term might be unclear.
But right now, Nike just did it.